BehavioralPedia
Behavioral Cards. Use these key concepts to create products that drive behaviors.
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Behavioral Cards
These cards describe and exemplify cognitive biases, their effects and other useful concepts in behavioral design. Like optical illusions for your decision taking.
Survivorship Bias
Insensitivity to Base Rates
Misconception of chance
The confirmation trap
Anchoring
Overconfidence
Hindsight
The course of knowledge
Anthropomorphism
Need for causality
Barnum Effect
Apophenia
Variable Ratio Schedule
Familiarity
Stepping stones
Mere exposure
Less-is-better
Naive diversification
Message Framing
Decoy
Uncertainty aversion
Cognitive dissonance
Stereotypes
Status Quo
Default bias
Optimism
Illusion of control
Blind spot
Dunning-Kruger
Buyer stockholm syndrome
Third-person effect
The endowment effect
IKEA effect
Reciprocity
Foot in door
Door in face
Reactive devaluation
Halo effect
Planning fallacy
Mental accounting
Illusory truth effect
Noble edge effect
Bandwagon effect
Exponential leveling
Weber-Fechner
Scarcity
Zero Risk Bias
Authority
Flow
Availability Heuristic
Social comparisons
Keep in mind that cards represent important concepts that can be used to explain different biases. Each card has on its back side the icons of the key concept it relates to.
